Lilly Pulitzer is celebrating a memorable 65th anniversary. After celebrating its milestone earlier this year with two consecutive collections, the iconic brand has now released a new special edition with luxury publisher Assouline. City and country can reveal exclusively.
“We were thrilled with our first partnership with Assouline during our 60th anniversary, and we were excited to release a new edition that captures some exciting moments from the past five years as the brand continues to evolve and move forward,” says CEO Michelle Kelley, who has led the brand for more than two decades Terms and Conditions“The Lilly Pulitzer brand has a rich and authentic heritage and it is a gift to be able to share it with others through this collaboration with Assouline.
Assouline Lilly Pulitzer: 65th Anniversary Edition
Kelley continued, “This edition highlights our continued innovation as a brand while remaining rooted in our authentic heritage. Our incredible 65-year history of creating sunshine for our customers unfolds beautifully in this updated edition.”
Now featuring the anniversary toile print on the cover, the updated work by fashion journalist and historian Nancy MacDonell is packed with details on the history of Lilly Pulitzer, as well as new illustrations of the many timeless prints and designs that have defined the brand over the years.
“The anniversary toile print was created to honor Lilly Pulitzer’s roots in Palm Beach, where the brand began 65 years ago,” says Mira Fain, EVP of Fashion and Product Development at Lilly Pulitzer. Terms and Conditions. “With elements such as Spanish architecture, palm trees and striped awnings, the print captures the vibrant, timeless charm that is at the heart of the Lilly Pulitzer identity. It appeared throughout our anniversary year in the luxurious Anniversary Limited Edition Collection, in new packaging in every store and in our timeless book with Assouline, making the Anniversary Toile as timeless as the brand it represents.”
Inside the new edition of the book by Lilly Pulitzer.
What other notable chapters can readers find inside? “I’m especially excited to share our modern mood boards, print walls and a behind-the-scenes look at our creative process today,” Fain adds. “We’re also thrilled to present our first-ever designer collaboration with Badgley Mischka and the limited-edition Barefoot in Paradise collection, designed with Lilly’s daughters Minnie and Liza Pulitzer. These collections capture the brand’s evolution and timeless charm, reflect our sunny mission and offer something special that will resonate with longtime fans and new admirers alike.”
Lilly Pulitzer: 65th Anniversary Edition costs $105 and is available online and in stores now.
Sophie Dweck is deputy shopping editor at Town & Country, where she covers beauty, fashion, home & decor, and more.
