In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development & Marketing Officer at Kingsley Napley, to share his insights into his career journey and transition from CMO to board-level strategist. With nearly 25 years of experience at top firms such as Deloitte, EY and FTI Consulting, Show more +
In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development & Marketing Officer at Kingsley Napley, to share his insights into his career journey and transition from CMO to board-level strategist. With nearly 25 years of experience at top firms such as Deloitte, EY and FTI Consulting, Leor shares his insights on the next step in professional services marketing.
Leor and Charles cover:
– Highlights from Leor’s career, including his current position at Kingsley Napley
– The further development of responsibilities and daily activities from the CMO to the role of a strategic board member
– Key learnings while working as a board-level strategist
– How to approach organization-wide business planning and how influential a marketing background is for board-level business strategy
– The biggest challenges when taking on a board role with examples of what the role entails
– Advice on preparing individuals interested in a position on the board
You can catch Leor speaking at the following upcoming events:
26 September: Annual PM Forum Conference
September 27: The Marketing Leadership Summit for Lawyers Show less –
